About
About Bonusetu
Independent analysis platform covering Finland's gambling market reform — from state monopoly to licensed market.
Our Mission
Bonusetu is a Helsinki-based analysis platform and market intelligence resource covering Finland's gambling market and the 2027 regulatory reform.
We publish data, analysis and statistics on the Finnish gambling industry for media, industry professionals and policymakers. Our mission is to be the definitive source for verified data on Finland's gambling market transition.
Finland's gambling monopoly — operated by state-owned Veikkaus — is undergoing the most significant regulatory transformation in Nordic gambling history. The transition to a licensed market, scheduled for 2027, will reshape a €2.3 billion industry. Bonusetu tracks every aspect of this reform.
What We Cover
- Market Data & Statistics Veikkaus financials, offshore market estimates, player demographics and spending patterns — compiled from THL, Statistics Finland, H2 Gambling Capital and official government sources.
- Regulatory Framework Licensing requirements, compliance obligations, B2B regulations, responsible gambling mandates and the evolving legal framework for Finland's new gambling market.
- Player Protection Self-exclusion systems, problem gambling data, AI-driven intervention tools and the public health dimension of gambling reform.
- Nordic Comparison How Finland's reform compares to Sweden's 2019 re-regulation, Denmark's model, and lessons from other European markets.
Editorial Team
Tommi Korhonen
Gambling Market Analyst
Lead analyst covering Finland's gambling market reform. Background in data analysis and Nordic gambling regulation. Available for interviews and background briefings on the Finnish market transition.
Editorial Principles
Data First
All claims backed by verifiable data from official sources. We cite our sources and link to original documents wherever possible.
Independence
Bonusetu maintains editorial independence from gambling operators, regulators and industry lobby groups. Our analysis is driven by data, not commercial interests.
Transparency
We clearly distinguish between verified facts, official projections and our own analysis. Methodology is documented and open to scrutiny.
Public Interest
Our coverage prioritises issues that matter to Finnish society — player protection, market integrity and regulatory accountability.
Get in Touch
For media inquiries, data requests or general questions about Bonusetu and our coverage of Finland's gambling market reform.
Contact Us