Press Room
Press & Media
Bonusetu provides source-backed data and expert analysis on Finland's 2027 gambling market reform. Our analysts are available for interviews, background briefings and expert commentary.
Media Contact
For press inquiries, interview requests, or background briefings on Finland's gambling market reform, contact our editorial team directly.
Tommi Korhonen
Gambling Market Analyst
Veteran analyst specializing in the Finnish gambling industry. Available for expert commentary on Nordic gambling regulation, market data, and the 2027 reform transition.
Available for commentary on:
- Finland's transition from state monopoly to licensed gambling market
- Veikkaus financials and the offshore market's growth trajectory
- Comparative analysis: Sweden's 2019 reform vs Finland's 2027 model
- Player protection policy and gambling harm prevention
- Licensing requirements and compliance for operators entering Finland
Background
Key Facts for Journalists
Finland is replacing its state gambling monopoly with a licensed market — the most significant gambling reform in Nordic history. License applications opened 1 March 2026; the market goes live 1 July 2027.
The Market
- Total market size (2025)
- €1,835M
- Offshore market size
- €903M
- Veikkaus revenue (2025)
- €936M
- Veikkaus digital market share
- 39% (down from 84% in 2018)
- Offshore casino market share
- 76.6%
Sources: H2 Gambling Capital, Veikkaus Annual Report 2025
The Reform
- Parliamentary approval
- 158–9 votes (94% support)
- License applications opened
- 1 March 2026
- Market opening
- 1 July 2027
- GGR tax rate
- 22%
- License application fee
- €29,000
Sources: Finnish Parliament, Government Proposition HE 16/2025
Gambling Harm
- Problem gamblers
- 151,000 (4.2%)
- Affected relatives
- 733,000
- Highest-risk group
- Men 18–29: 6.9%
- Took payday loans to gamble
- 28% of indebted individuals
- AI-driven care calls per year
- 6,000+
Sources: THL Population Study 2023, Peluuri, Finnish debt authorities
Unique in Finland's Model
- Affiliate and influencer marketing banned entirely
- Welcome bonuses banned for new customers
- Winnings at unlicensed sites taxed as income
- Mandatory B2B licensing from July 2028
- Payment blocking already implemented since 2023
- Centralized self-exclusion register for all operators
Source: Finnish Gambling Act (2026)
Chronology
Reform Timeline
- 2017
Monopoly consolidation
Three state gambling companies (Veikkaus, RAY, Fintoto) merged into Veikkaus Oy.
- June 2023
Reform initiated
Orpo government sets deadline for monopoly dismantlement.
- March 2025
Government proposition
Government submits proposition HE 16/2025 vp to parliament.
- Dec 2025
Parliamentary approval
Parliament approves new Gambling Act with 158–9 votes (>94% support).
- Jan 2026
Presidential ratification
President signs the Gambling Act into law on 16 January 2026.
- 1 Mar 2026
License applications open
National Police Board begins accepting license applications. Hippos ATG Oy among first known applicants.
- 1 Jul 2027
Market opening
Licensed gambling market goes live. Supervision transfers to Lupa- ja valvontavirasto.
- 1 Jan 2028
B2B licenses mandatory
All gambling software and service providers must hold B2B licenses.
Press Releases
Press Releases & Statements
-
Finland Opens License Applications for Europe's Strictest Gambling Regulation
Finland's National Police Board begins accepting gambling license applications under the new Gambling Act. The licensing framework includes a €29,000 application fee, mandatory B2B licensing, and an outright ban on affiliate and influencer marketing.
-
Veikkaus Market Share Drops Below 40% as Offshore Operators Dominate Finnish Market
New data from H2 Gambling Capital shows Veikkaus' digital market share has fallen to 39%, down from 84% in 2018. Offshore operators now control 76.6% of the online casino market and 72% of betting.
-
Finnish President Signs Landmark Gambling Reform Into Law
President Alexander Stubb ratifies the new Gambling Act, formally ending the state monopoly on online gambling and betting. The licensed market opens 1 July 2027.
-
Finnish Parliament Approves New Gambling Act With 94% Support
The Finnish parliament votes 158–9 in favour of the new Gambling Act, making Finland the last Nordic country to abandon the state monopoly model for online gambling.
Resources
Downloadable Resources
All infographics and data visualizations are free to use with attribution to Bonusetu (bonusetu.media). High-resolution versions available on request.
Market Statistics Infographic
Key market data: total market size, offshore share, Veikkaus financials (2020–2025).
Reform Timeline
Visual timeline from 2017 monopoly merger to 2028 full implementation.
Sweden vs Finland Comparison
Side-by-side regulatory comparison: tax, licensing, marketing, player protection.
Gambling Harm Data
THL population study data on problem gambling prevalence, demographics and impact.
Veikkaus Financial Overview
Revenue, operating profit and state payments 2020–2025.
Offshore Market Problem
The unregulated market: growth trajectory, consumer risk, and regulatory response.
Editorial Guidelines & Attribution
All data published by Bonusetu is sourced from official publications: THL population studies, Veikkaus annual reports, H2 Gambling Capital market data, Finnish government propositions, and Swedish regulatory authority reports. Bonusetu maintains editorial independence in all published analysis.
When citing Bonusetu data, please attribute as: "According to Bonusetu (bonusetu.media), an independent analysis platform covering Finland's gambling market reform."